Elevated Everyday– the fall collection created for an empowered woman who values comfort, function, and sophistication. Read our conversation with our Fashion Director, Jordan, to learn more about the inspiration behind our newest collection.
Why did ABLE design this collection?
Fall 18 is rooted in rich, classic hues and timeless styles. We’re expanding our offering with pieces across all categories that can be worn from day-to-night. While it’s still rooted in elevated, functional basics like our new Lourdes Slouch Tee, Selam Crossbody, Skinny Denim, and Sarai D’Orsay, we’ve also added in fashion-forward styles like our Perez Bootie, Doris Wide Leg, and Velasquez Wrap Dress that will take you from your 9-5 to dinner with friends. While we’ve provided (and continue to provide) all of the necessities for everyday life, we’re leaning deeper into more sophisticated and structured pieces that will take you new places.
Who did we design this collection for?
This season is all about growing with our core customer. We’re always designing with her in mind– what she values most is pieces that are functional, comfortable, thoughtful and made with quality. Each and every piece can carry her through her day with comfort and confidence, whether she's a student, a mother, or an executive (and maybe all three!).
What's the story behind this collection?
To me, I look at the line and I see pieces that are a step beyond where we’ve been before. This collection feels less youthful and more mature thanks to deep, rich colors and sleek design details in leather. Each design is thoughtfully created and intended to magnify the confidence our woman exudes. For example, we've designed two jackets that will become core, staple pieces in her wardrobe. These will carry her from season to season and provide a sophisticated layering piece to any outfit. Our jacket has grown up from light wash distressed to dark wash and we’ve also added an olive canvas jacket to capture our girl on the weekends.
As we continue to educate ourselves on the topic of ethical fashion, we believe that this line will be a perfect continuation of pieces that can be mixed and matched with her current wardrobe selection– ultimately resulting in less buying and an overall sustainable wardrobe. We see this collection as a continuation of long term investing, not just another purchase. You’re investing in pieces that you can intentionally build into a well-rounded and self-expressive wardrobe.
See for yourself! Shop Elevated Everyday and don't forget to tag your fall style with #myABLE!