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Behind the Design: The Tortoise Collection


Behind the Design: The Tortoise Collection

With the launch of our Tortoise Collection, we wanted to show you a bit of the thoughtfulness and detail that goes into the jewelry design process here at ABLE. This week, we're chatting with our jewelry designers, Annalise and Kaela, about their excitement around this collection, how to style it, and why it's so important.

What was the inspiration behind this design?

A: Kaela and I co-designed this collection, and it came from a desire to expand upon the statement pieces we already love but with a pop of color. The combination of geometric brass shapes and acetate created a beautiful line of pieces that will transition through all seasons.

K: We wanted to offer something for everyone with this collection. The Iris Hoops are smaller hoops for everyday wear, for our more minimal customer. There are larger statement earrings like the Pharaoh Earring and the Nile Earring for our more bold girl and there are a few pieces for the girl in-between. Our jewelry has been more casual up until this collection and we want to start offering jewelry to help dress our customer up and take her from day to night. From work to a wedding and anything in between. 

What trends did you see that inspired this collection?

A: Statement jewelry!! It has been on the up for a few seasons. Jewelry is trending away from tiny, delicate jewelry and more toward chunkier, statement pieces. We've seen this so much with the renaissance of thick hoop earrings, layers of gold necklaces, and more heirloom inspired rings. When we saw acetate coming onto the scene, it felt like a no brainer for us to bring into our line. We're testing the waters with rich, classic tortoise in two colors—Auburn and Blonde—and presales have been our highest yet.

How does this collection stand out from other ABLE collections?

A: This is the first time we're using a material like this in our jewelry which is opening the door to bring color into our line in a way we never have before! It has been a huge learning curve, but we're so excited for all the new possibilities!


Do you have a favorite piece?

A: Yes! The Pharaoh Earrings are my favorite! They're such a statement, but they're so lightweight which means you can wear them all day and forget you're even wearing earrings at all. It's such a fun yet sophisticated and versatile silhouette. 

K: I love the Iris Hoops! They are everyday wearable but a little more fun.

How would you style for fall?

A: Cozy sweater, low bun, Pharaoh Earrings, our Vintage denim, and my favorite sneakers. 

K: White T shirt, our High Rise Carlas, our Marlene Mules in Leopard, Iris Hoops, our Rose pendant layered with our Eden necklace.

What ABLE classics would you style with it?

A: I have a few simple, gold necklaces that I wear together everyday. They have proven to pair together well with my earring choices, whether simple or statement! They are the Curb Necklace, the Eden Necklace, and the Leo Necklace.

Is the material sustainable?

A: Yes! Which is so exciting and so important in the development of our jewelry. Cellulose Acetate is a sustainable natural-based material. It is made from plant cellulose, a renewable resource which makes the material biodegradable and compostable.

How does this collection stand out from other tortoise jewelry?

K: Our quality and the way our pieces are made are what separates us from other brands. We use sterling silver and 14k gold-filled earring backs and necklace chains in addition to the cellulose acetate the tortoise is comprised of. This means the jewelry is handmade in the USA by skilled jewelers and women who have overcome.

How do you style your ABLE jewelry? Don't forget to tag us with #myABLE!