We are so honored to partner with country singer-songwriter Danielle Bradbery around her new single "Worth It". A song about confidence, overcoming your obstacles, and being strong, "Worth It" resonates with the heart of ABLE and our mission of employing and empowering women who have overcome.
Danielle teamed up with our ABLE team to launch a collection of accessories embellished with the phrase “Worth It.” Products include a ring, necklace and bracelet as well as a unisex leather wallet.
To celebrate this exciting collaboration, Danielle stopped by the ABLE Flagship to grace us with her incredible voice and even sweeter heart. She played an acoustic version of "Worth It" and got to spend some time with our team, including learning how to make a few personal pieces of jewelry from the collection!
A film crew also joined us, capturing exclusive video content that will feature the partnership as a part of iHeartCountry Festival's iniative to showcase women in country music and women-empowering businesses leading up to the festival this Saturday, May 5 in Austin, Texas.