We launched in October of 2010, and the best problem we’ve had is that we sold more scarves than we expected. I wanted to write this blog to talk with you about how we are handling this, as well as address our mission of fighting extreme poverty. So, we were not able to meet demand through just the women we were training at fashionABLE. My expectation was that we would be able to train enough women at a pace equivalent to our sales. Oops. While I was disappointed that we were not able to train women quickly enough, the bottom line of our mission is to fight poverty in Africa by creating sustainable economic opportunity, so I’m thankful for the challenge of exceeding sales expectations. Solutions - obviously, outsourcing production to other countries outside of Africa would be possible (most of the clothes in the world are made in China) but this was not an option for us. It is counter-productive to our mission. Instead, we chose to use other Ethiopian sources outside of the women we were training, including women and men, to meet the demand. While we are sourcing from these partners, we are continually meeting our mission of “creating sustainable business for women in Africa” by training more and more women to fulfill demand. What is the impact of creating economic opportunity in Africa? This is fundamental to why we exist. Let’s talk about women, and the impact of economic opportunity.